The Flip My Funnel Podcast is now MOVE: The Go-to-market Podcast.
Bryan Brown and Sangram Vajre–co-authors of MOVE: The Go to Market Framework–give listeners an exclusive behind-the-scenes look at how the MOVE framework came to be, and how excited they are to shed some light on the story behind their process.
In this introductory episode, the co-authors share some of their favorite stories from their journey of interviewing dozens of marketing visionaries, share exclusive content, and provide a sneak peek of what’s to come.
What You’ll Learn: :
How the MOVE framework was developedGo-to-market: why should we care?Sangram and Bryan’s favorite findings after asking marketing visionaries the question: who owns go-to-market?This is MOVE: The Go-to-market Podcast. Join us on Apple Podcasts, Spotify, or here. Listening on a desktop & can’t see the links? Just search for “Sangram Vajre” in your favorite podcast player.
Where can we grow the most? It's the first question most GTM leaders ask themselves...but hold up! There's a reason this one comes last...
In this week's Author's Cut episode, Bryan and Sangram dive into the last (but not least) letter of the MOVE framework: the "E" for Expansion. Listen in to...
There are important processes that every go-to-market leader should have in place to know they’re on the right track.
Do you know what they are?
In this episode, co-authors Sangram and Bryan are breaking down the “V” in the “MOVE” framework–velocity–and how organization can use the enablement...