Move: The Go To Market Podcast
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Why in the world would I have someone on my podcast who hates my book?! Well, it’s because he isn’t wrong in his reasoning! Christopher Lochhead–author, entrepreneur, advisor, and VC partner–absolutely loves category creation, and he’s got dozens of stories to prove exactly why he’s such a...
Published 05/19/22
Where can we grow the most? It's the first question most GTM leaders ask themselves...but hold up! There's a reason this one comes last... In this week's Author's Cut episode, Bryan and Sangram dive into the last (but not least) letter of the MOVE framework: the "E" for Expansion. Listen in to...
Published 05/12/22
There are important processes that every go-to-market leader should have in place to know they’re on the right track. Do you know what they are? In this episode, co-authors Sangram and Bryan are breaking down the “V” in the “MOVE” framework–velocity–and how organization can use the enablement...
Published 05/05/22