25 episodes
Flying the Fern New Zealand Story
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- Business
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5.0 • 1 Rating
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Flying the Fern podcast tells the stories of well-known New Zealand businesses delivering products and services that are made, grown or designed in New Zealand. Businesses that are carrying the official New Zealand FernMark, sharing their authenticity at home and abroad, and building New Zealand’s global reputation as a trusted origin of innovative, high-quality products and services.
We dig deep into how these New Zealand business pioneers turned their ideas into reality, with determination, creativity, and perseverance. No sugar coating - just the facts. Where they came from, the battles they’ve fought and the scars they’ve collected to get to where they are now.
Together, these businesses have become part of the FernMark community, flying the fern and representing New Zealand both locally as well as overseas. A community that embodies and shares our core New Zealand values of potikitanga, manaaki, tiaki and pono as part of our collective New Zealand Story. This is the story of how they did it.
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Scully’s: From Bulls, with love
Scully’s exports a wide range of natural boutique products for bath, body and home to Asia, Europe and Australia. Scully’s started as a small family-run operation in Bulls 20 years ago, but it’s gradually grown bigger and bigger, all the while keeping its commitment to the environment and its people.
In this episode of Flying the Fern, host David Downs talks to Operating Manager Sarah Parkinson and Shop Manager Juliette Arnott about:
The challenges of going from a grassroots business to a global exporter
How Scully’s satisfy different requirements for different markets, and why they decided not to adhere to China’s demands
Why the way they operate and their company identity attracts customers
How the FernMark has supported their brand, including the resources they’ve been able to get access to
To find out more, head to: https://scullysnz.com/
Or find them on social media
Facebook: https://www.facebook.com/scullysnz/
Instagram: https://www.instagram.com/scullysnz/
To find out more about the FernMark Licence Programme please visit https://www.fernmark.nzstory.govt.nz/ -
K9 Natural: The simple idea that carnivores should eat meat
K9 Natural pet food is sourced and produced in such a way that humans could eat it. Using high-quality ingredients from the human supply chain has a range of health benefits for animals that help our pets, and this has helped the company to play a leading role in shifting the standard of animal foods towards premium, natural, food products for cats and dogs.
In this episode of Flying the Fern, host David Downs talks to the CEO of parent company Natural Pet Food Group Neil Hinton about:
How one of the company founders spent time living with wolves in Alaska to develop the recipe
Being in 13 markets around the world, and why they pulled back from some
How New Zealand-grown food (especially grass-fed meat) underpins their own nutritional brand components
Realising the way we do business in New Zealand intrinsically stands up to high ESG international standards
Having a US private equity investor come on board, and how this impacts the way the business is run
To find out more, head to: https://www.k9natural.com/
Or find them on social media
Facebook: https://www.facebook.com/k9naturaldogfood
Instagram: https://www.instagram.com/k9natural/
To find out more about the FernMark Licence Programme please visit https://www.fernmark.nzstory.govt.nz/ -
Karen Murrell: Pioneering the beauty industry with Kiwi inspiration
Karen Murrell has played a leading hand in shifting the global beauty industry towards natural, environmentally friendly products that don’t compromise on quality. Her success story has leaned on no shortage of inspiration from New Zealand flowers, colours and tones.
In this episode of Flying the Fern, host David Downs talks to Karen about:
Developing her own lipstick range from home
Getting an Instagram shout out from Kourtney Kardashian
How she’s expanded into new countries, including an in-depth look at her China business
How the FernMark helped to win a trademark court case
To find out more, head to https://karenmurrell.co.nz/
Or find them on social media:
Facebook - https://www.facebook.com/karenmurrell
Instagram - https://www.instagram.com/karenmurrellofficial/
To find out more about the FernMark Licence Programme please visit https://www.fernmark.nzstory.govt.nz/ -
Anchor: 130+ years of taking New Zealand dairy to the world
Fonterra is New Zealand’s leading dairy exporter, and Anchor is a $1.2 billion kiwi brand that’s been around for more than 130 years. Anchor products go to more than 80 countries, playing a huge role in the reputation of New Zealand, and New Zealand food and beverages, around the world.
In this episode of Flying the Fern, host David Downs talks to General Manager Brent Whelan about:
All the interesting countries where Anchor is a household name
Why New Zealand butter is so yellow
The significance of the company values in its success
How New Zealand farming is tracking on its journey towards being carbon zero
Their sustainability and community initiatives, and why they’re so important
To find out more, head to: https://www.anchordairy.com/nz/en.html
Or find them on social media
Facebook: https://www.facebook.com/anchornz/
Instagram: https://www.instagram.com/anchornewzealand/
To find out more about the FernMark Licence Programme please visit https://www.fernmark.nzstory.govt.nz/ -
Mamaku: Incorporating traditional Māori values with natural skincare
Mamaku skincare products are steeped in traditional Māori practices and values that govern everything from the way these special products are made, to how the business is run by the sisters who founded Mamaku ten years ago.
They’re helping to take the beauty industry back to the future, where natural, plant-based products are seen as premium.
In this episode of Flying the Fern, host David Downs talks to co-founder and director Tessa Davis about:
Getting into business with no beauty industry experience, and how they figured it out
Producing Mamaku products according to tikanga, ensuring it’s sustainable
The values that govern the way they operate, why they’re important, and how they benefit the business
What the proposition of being Māori means in overseas markets, and why it’s attractive
To find out more, head to: https://mamakuskin.com/
Or find them on social media
Facebook: https://www.facebook.com/mamakuskin
Instagram: https://www.instagram.com/mamakuskin/
To find out more about the FernMark Licence Programme please visit https://www.fernmark.nzstory.govt.nz/ -
Matta Products: Recycling visionaries owning a niche market
Matta has recycled more than 60 million kilograms of PVC and rubber in the last 30 years, since the company was started by then-Ōtaki mayor Murray Scott in his garage.
The company produces safety matting for playgrounds and industrial use all over the world, and brings a strong sustainability approach to a very niche sector.
In this episode of Flying the Fern, host David Downs talks to managing director Brent Harris about:
The DIY early days and pioneering recycling systems in the 1990s
Growing from a small Ōtaki startup to having overseas offices and international business
How being from New Zealand aligns with their focus on recycling and opens doors
Why they keep manufacturing in New Zealand, despite it being cheaper to go elsewhere
To find out more, head to https://www.mattaproducts.com/
Find Matta on social media:
Facebook: https://www.facebook.com/MattaProducts
Instagram: https://www.instagram.com/matta_products_/
To find out more about the FernMark Licence Programme please visit https://www.fernmark.nzstory.govt.nz/