10 episodes

8 Hours of Free FMCG and beverage training courses. These Free Courses include FMCG production, beverage development, sales, and distribution, social media marketing, packaging design, and how to get your products into retailers. Everything you need to get started in any FMCG product.

FMCG Training Jorge Olson

    • Business

8 Hours of Free FMCG and beverage training courses. These Free Courses include FMCG production, beverage development, sales, and distribution, social media marketing, packaging design, and how to get your products into retailers. Everything you need to get started in any FMCG product.

    FMCG and Beverage Sales Training - How to get wholesale distribution for your CPG

    FMCG and Beverage Sales Training - How to get wholesale distribution for your CPG

    Get the FREE 10 hour FMCG and Beverage Industry Training Course:
    https://app.mysoundwise.com/signup/soundcast_user/1588571287805s FMCG and beverage sales and distribution training course with Jorge Olson. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com

    In this seminar, Jorge Olson, author of Build Your Beverage Empire, takes you through beverage sales and distribution and FMCG strategies to grow your business in the USA.

    Jorge takes you through the different FMCG and beverage industry strategies entrepreneurs and executives can use to sell their beverages and other FMCG into convenience stores, supermarkets, and other mass retailers.

    FMCG and Beverage wholesale distribution is segmented in the USA. You need more than one way of selling an marketing your products.
    Subscribe to FMCG & Beverages Training Courses on Soundwise

    • 34 min
    Beverage Development and formulation training with beverage industry consultant #beverageindustry

    Beverage Development and formulation training with beverage industry consultant #beverageindustry

    Beverage Development training webinar for beverage formulation, business model, sales, and distribution by Jorge Olson, author of Build Your Beverage Empire, available in paperback, hardcover, and kindle. For more FMCG and to take our Free beverage industry courses go to www.LiquidBrandsManagement.com #beverageindustry #beverageconsultant #beverages #merchandising #business #FMCG #CPG #training

    In this beverage industry training, Jorge goes over what entrepreneurs need to develop their beverage and sell it into mass retail and convenience stores. Jorge Olson is a beverage consultant working with beverage industry entrepreneurs as a mentor and coach to help them with beverage development, strategy, sales, and beverage distribution.

    Jorge is a beverage consultant and mentor, he works with CBD beverages and other CBD businesses, functional beverages, and online marketing and out of the box sales methods. If you need help with your beverage business model or any FMCG, Jorge can help. If you need information or training, he has hours of coursework you can take on audios and videos including beverage development, beverage formulation, beverage industry sales and distribution, and many more.

    Here is part of the transcript:

    some welcome to the beverage development
    presentation today we will talk about
    how to deliberate how to develop
    your beverage no matter what beverage
    you have and we'll go over example for
    energy drinks for water for tea for
    powders for many different types of plot
    of products beer alcohol and putting
    tequila vodka and many other products
    what will we cover today let's go over
    the agenda real quick I want you to tell
    me a little bit about you then we're
    going to tell you a little
    such we're going to go over the bed
    velopment process we're going to go over
    costs and packages associated with
    beverage development and how we can help
    you with your beverage development
    project we're also going to talk about
    once you started average development
    project with us what to expect where
    we're going to take you how fast are you
    going to have your product and how do we
    start your project how do we work on
    your project and how do we finish your
    project so start to finish we're going
    to go over project development the first
    thing that we do when we start a package
    is we start with you you want to know as
    much as we can about you your idea how
    you came up with the idea we love talk
    intrapreneurs and executives of existing
    companies of how they came up with with
    these great ideas we also own our own
    beverages and we develop our own
    beverages but we know we can
    you
    not have every single good idea this is
    why we love speaking with you on how you
    came about what happened to your brain
    did you see something in the store that
    that you like or that you didn't like
    what happened tell us about you tell us
    about your idea for a beverage project
    it's also very important that you learn
    about your partners in this case we want
    to work with you we want to be your
    partner now what you should know about
    us we are family owned and family
    operated we've been working together for
    actually it's no more than 10 years and
    have more important your experience in
    product development beverage development
    but not only that also sales and
    distribution strategy and analysis in
    the industry we are the largest
    full-service beverage development firm
    in the country our number one concern is
    that you are happy and you should know
    that we started in this industry of
    distributors personally myself my name
    is Jorge ilysm and I am one of the
    founders of the company and I started my
    career in software doing consulting
    trust
    dis consulting including the beverage
    industry before that in the beverage
    industry I actually started at 16 years
    old so my beverage experience base back
    when I was 16 years old I was selling
    beverages in the border the Mexican US
    border in san diego calif
    fornia I had my two buckets of soda and
    I was selling beverages in order to pay
    for my

    • 59 min
    Beverage Development training video with beverage industry consultant Jorge Olson

    Beverage Development training video with beverage industry consultant Jorge Olson

    Beverage Development training webinar for beverage formulation, business model, sales, and distribution by Jorge Olson, author of Build Your Beverage Empire, available in paperback, hardcover, and kindle. For more FMCG and to take our Free beverage industry courses courses go to www.LiquidBrandsManagement.com

    In this beverage industry training, Jorge goes over what entrepreneurs need to develop their beverage and sell it into mass retail and convenience stores. Jorge Olson is a beverage consultant working with beverage industry entrepreneurs as a mentor and coach to help them with beverage development, strategy, sales and beverage distribution.

    Jorge is a beverage consultant and mentor, he works with CBD beverages and other CBD businesses, functional beverages, and online marketing and out of the box sales methods. If you need help with your beverage business model or any FMCG, Jorge can help. If you need information or training, he has hours of coursework you can take on audios and videos including beverage development, beverage formulation, beverage industry sales and distribution, and many more.
    Subscribe to FMCG & Beverages Training Courses on Soundwise

    • 59 min
    How to use Social Media in your FMCG & Beverage Marketing, Sales & Distribution #beverageindustry

    How to use Social Media in your FMCG & Beverage Marketing, Sales & Distribution #beverageindustry

    Use Social Media in your FMCG and Beverage Marketing Strategy. This is not just a Social Media presentation, this is specific to selling more FMCG and beverages. It is an FMCG training course together with a social media marketing seminar. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com

    This is a total Social Media Marketing strategy. You will see how Jorge Olson builds a Complete Social Media Marketing for an FMCG, a Beverage, using research, software, marketing, and a lot of know-how and creativity. #sales #beverageindustry #beverages #FMCG #cpg #wholesalebusiness

    FMCG and Beverage sales are no longer just about distribution. You need to engage with the end consumer if you want to compete with Coke, Pepsi, and the big boys. You can't compete in distribution, but you can definitely compete in marketing, especially social media marketing.

    You see, FMCG companies are already selling to all of the stores, you want to capture the consumer in order to sell your FMCG and beverages directly while establishing a connection with your end consumer.

    Jorge Olson is an FMCG and Beverage consultant and author of the book Build Your Beverage Empire.

    okay why will somebody need alliances in each state because you needed to sell if you are a spirit not every debit has it but if you are a spirit you need to be licensed / state sorry the better that's the way it how do I choose the social networks for my product what's your product tell me what your product is first and then and then I can recommend something there the generic the generic answer of course is far what LinkedIn then you and your LinkedIn to connect to everything else if you're creative you can use Facebook videos push the push to constantly the other networks yes you can push videos to lengthen yes you can push videos through through Facebook so you use videos that your creative as well that's a good idea i love video and and we produce videos or or clients live video by the way if you're going to be at a trade show is actually the mac let us know because we're going to film videos and interview so you can use in your social content to let us know call the office and let us know me better your phone and email if you're going to be at the mac put it so that we can schedule you for a video in the photo shoot let me go back so you can see my photo shoot and the same photographers which is mike my good friend gustavo he is a professional photographer and he will turn you into the into a star and i need that because he has turned a lot of people in to start into stars we have actually launched the career of several super models that are covered on top small and major major publications and trying to deal with some of the largest agency fifth grade she's going to be there taking professional or graphs or we rent a suite and we do that at the suite this is one of my this is the one that I chose for bit and I'm choosing it for for one of the next books as well but i have a lot it was a we took a whole shoot we did a whole shoot world for going to have our video equipment there so that we can interview you or or so you can have something you have you can have video for all of your channels or social media for sending distributors for consumers and some of them and there's a program that we're going to do we're going to do TV television national television so if you're going to be at the knack let it snow by the way max is a trade you the national association of convenience books if you're going to be there it's max online.com just so you know next national association of convenience stores nash online com let us know let us know that you're going to be there so we can schedule you in for the conference for the photo shoot and for the interview in the video shoot if you are going to be there as opens all the dates that you're going to be there if you're going to be there every day they're going to be there only one or two days also let us know let us kno

    • 1 hr 17 min
    How to use Social Media in your FMCG and Beverage Marketing, Sales and Distribution Strategy

    How to use Social Media in your FMCG and Beverage Marketing, Sales and Distribution Strategy

    Use Social Media in your FMCG and Beverage Marketing Strategy. This is not just a Social Media presentation, this is specific to selling more FMCG and beverages. It is an FMCG training course together with a social media marketing seminar. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com

    This is a total Social Media Marketing strategy. You will see how Jorge Olson builds a Complete Social Media Marketing for an FMCG, a Beverage, using research, software, marketing, and a lot of know-how and creativity.

    FMCG and Beverage sales are no longer just about distribution. You need to engage with the end consumer if you want to compete with Coke, Pepsi, and the big boys. You can't compete in distribution, but you can definitely compete in marketing, especially social media marketing.

    You see, FMCG companies are already selling to all of the stores, you want to capture the consumer in order to sell your FMCG and beverages directly while establishing a connection with your end consumer.

    Jorge Olson is an FMCG and Beverage consultant and author of the book Build Your Beverage Empire.
    Subscribe to FMCG & Beverages Training Courses on Soundwise

    • 1 hr 17 min
    Top 10 Mistakes in FMCG and Beverage Sales and Distribution. Number 5 can bankrupt you!

    Top 10 Mistakes in FMCG and Beverage Sales and Distribution. Number 5 can bankrupt you!

    Recording of the "The top 10 mistakes my clients make in FMCG and Beverages Sales and Distribution", with Eduardo Enciso, expert trainer in FMCG and beverage sales and distribution strategy. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com

    In this recording, the FMCG sales training expert takes you through the mistakes he sees done over and over again in FMCG and beverage sales and distribution. These sales and distribution mistakes are made in mass retail as well as in working with wholesale distributors selling to convenience stores. Eduardo was trained by Jorge Olson, FMCG and beverage mentor and consultant and author of the book Build Your Beverage Empire.
    Subscribe to FMCG & Beverages Training Courses on Soundwise

    • 59 min

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