Welcome to the FMCG Weekly podcast, curated by Accuris. This episode, we'll be exploring three innovative Black Friday strategies that go beyond simple discounts to optimize revenue and create truly memorable customer experiences.We'll discuss how brands can leverage personalization and exclusivity, align promotions with customer values, and create engaging experiences that resonate with today’s discerning shoppers. We look at examples from Nike, Charlotte Tilbury, Lush, Sephora and othe...