Consumers Hunt Deals on Thanksgiving Meals, and Other Turkey Day F&B Trends
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Joan Driggs, vice president of Thought Leadership for Circana discusses the trends driving Thanksgiving shopping for food and beverage products this year, and digs into the Thanksgiving meal — how people approach eating at home versus in a restaurant — when they do celebrate Turkey Day out of the home — and how the Thanksgiving meal remains very heavily homemade.
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