What would it be like to have Mother Nature as your CEO? Amsterdam-based vegan cheesemaker Willicroft is on a quest to find out. Its mission to go beyond the net-zero has led to evolving practices, uncommon collaborations, and starting a movement to advocate for a better food system. On this episode, we chat with Willicroft's Founder Brad Vanstone, the grandson of a dairy farmer whose passion for regeneration, conservation, and cheese ignited an entrepreneurial spark. We'll ask him what it really means to put farmers first, and how mouthwatering vegan recipes come to life behind the scenes. About Brad Vanstone Fuelled by concerns about the future of our planet, I began eating a mainly plant-based diet on moving to Amsterdam. I found the transition easier than I'd imagine with the exception of cheese. Unable to find many plant-based cheese alternatives in the supermarket, I started making it at home. Months of experimentation later, and with some basic knowledge of dairy cheese making from time spent growing up on my Grandparents dairy farm, I founded Willicroft in 2018. Our name originates from Willicroft Farm in Devon founded by my grandparents in 1957. We're reimagining how we consume cheese combining age-old techniques with a more planet-friendly ingredient base. With Mother Nature as our CEO, we're placing the put the planet's future front and centre behind every decision we make. About Willicroft Want to eat more sustainably but can’t bear the thought of a life without cheese? You’ve come to the right place. Willicroft makes planet-proof, plant-based alternatives that are just as tasty. Inspired by our founders' dairy farming roots, we combine age-old techniques with high quality plant-based ingredients, creating alternatives that are as good for you as they are for Mother Nature.