350: CX, Customer Success, And Marketing Together At B2B Summit -

350: CX, Customer Success, And Marketing Together At B2B Summit

Listen now

Description

It’s time B2B organizations get our full attention! VP, Research Director Dave Frankland gives a survey of the research that will be showcased at Forrester’s B2B Summit, diving into insights shared on orchestrating comprehensive buyer and customer experiences.

More Episodes

See all »

381: Journey Mapping Masterclass 3: Validate The Journey

This is the third episode in a 4-part deep-dive on journey mapping with Forrester’s journey mapping expert, Joana de Quintanilha. In this installment, Martin, Angelina, and Joana discuss how to validate your journey map and gain stakeholder buy-in. Next week, we’ll conclude by diving into how we...

Published 11/19/24

The CX Cast

Published 11/19/24

380: Journey Mapping Masterclass 2: Workshop Your Journey

This is the second episode in a 4-part deep-dive on journey mapping with Forrester’s journey mapping expert, Joana de Quintanilha. In this installment, Joana digs into the journey map creation process, discussing the importance of planning journey mapping workshops and breaking down common...

Published 11/12/24