370: Your CX Cast Budget Planning Guide - Listen - The CX Cast

370: Your CX Cast Budget Planning Guide

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Description

Forrester's annual Budget Planning Guide for Customer Experience offers data-driven guidance on where to increase, decrease, or experiment with your budget for 2025. Co-authors Principal Analyst Riccardo Pasto and VP, Executive Partner Katy Cobian explain the research process for creating the recommendations and how CX pros should use the budget planning guide.

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Published 11/19/24

The CX Cast

Published 11/19/24

380: Journey Mapping Masterclass 2: Workshop Your Journey

This is the second episode in a 4-part deep-dive on journey mapping with Forrester’s journey mapping expert, Joana de Quintanilha. In this installment, Joana digs into the journey map creation process, discussing the importance of planning journey mapping workshops and breaking down common...

Published 11/12/24