372: Are Your Personas Hit Or Miss? - Listen - The CX Cast

372: Are Your Personas Hit Or Miss?

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Personas are a foundational, seemingly simple tool—yet they’re deceptively challenging. That’s the premise of the latest research by Audrey Chee-Read and Gina Bhawalkar, which includes best practice reports and persona builder tools. They offer examples of effective and ineffective personas to increase the ROI of your efforts.

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381: Journey Mapping Masterclass 3: Validate The Journey

This is the third episode in a 4-part deep-dive on journey mapping with Forrester’s journey mapping expert, Joana de Quintanilha. In this installment, Martin, Angelina, and Joana discuss how to validate your journey map and gain stakeholder buy-in. Next week, we’ll conclude by diving into how we...

Published 11/19/24

The CX Cast

Published 11/19/24

380: Journey Mapping Masterclass 2: Workshop Your Journey

This is the second episode in a 4-part deep-dive on journey mapping with Forrester’s journey mapping expert, Joana de Quintanilha. In this installment, Joana digs into the journey map creation process, discussing the importance of planning journey mapping workshops and breaking down common...

Published 11/12/24