380: Journey Mapping Masterclass 2: Workshop Your Journey - Listen

380: Journey Mapping Masterclass 2: Workshop Your Journey

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This is the second episode in a 4-part deep-dive on journey mapping with Forrester’s journey mapping expert, Joana de Quintanilha. In this installment, Joana digs into the journey map creation process, discussing the importance of planning journey mapping workshops and breaking down common challenges and best practices.

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381: Journey Mapping Masterclass 3: Validate The Journey

This is the third episode in a 4-part deep-dive on journey mapping with Forrester’s journey mapping expert, Joana de Quintanilha. In this installment, Martin, Angelina, and Joana discuss how to validate your journey map and gain stakeholder buy-in. Next week, we’ll conclude by diving into how we...

Published 11/19/24

The CX Cast

Published 11/19/24

379: Journey Mapping Masterclass 1: Frame The Effort

This is the first in a 4-episode deep-dive on journey mapping with our journey mapping expert, Joana de Quintanilha. In this episode, Joana gives an overview of the journey mapping effort, from scoping through to improving the customer experience itself.

Published 11/05/24