This week's guest is Brie Code, founder and CEO of TRU LUV. In Brie's own words, TRU LUV is building "ritual and emotionally-conscious AI," which sounds ambitious and potentially world-changing because it is. Brie's background as a game developer led her to explore alternate types and motivations for game-like experiences, and that resulted in constructing AI in a mobile app that espouses a "tend-and-befriend" approach.