Anti-Americanism in France has historically been directed toward the U.S. government and corporations rather than American citizens. In the wake of World War II, the Marshall Plan for rebuilding Europe was considered by many to be a form of American imperialism. Along with the establishment of American military bases on French soil, the years after World War II bore witness to a great influx of American products, notably refrigerators and Coca-Cola. French concern over American cultural imports persists today, and has extended to include policies aimed at keeping the French language free of English words.