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594. Your Brand’s Spokesperson Just Got Arrested — Now What?
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Description
It’s hard to know whether the benefits of hiring a celebrity are worth the risk. We dig into one gruesome story of an endorsement gone wrong, and find a surprising result.
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Published 09/26/24
What happened when the Rooney Rule made its way from pro football to corporate America? Some progress, some backsliding, and a lot of controversy. (Second in a two-part series.)
Published 09/26/24
The biggest sports league in history had a problem: While most of its players were Black, almost none of its head coaches were. So the N.F.L. launched a hiring policy called the Rooney Rule. In the first episode of a two-part series, we look at how the rule succeeded — until it failed.
Published 09/19/24