Creating teams that sell - that is the goal of any B2B company. But how do you get there? To uncover this, Julia Hartwig is joined by Martin Nyvang Mariussen, Partner at Kvadrant Consulting and Co-author of the book "Teams that Sell", in this episode of Frenemies. The topics covered in this episode: B2B teams depend more on collaboration now than ever beforeShould Sales be an individual discipline or a team sport?The shift that needs to happen in targets and bonus setups to accommodate a team mentalityShould Marketing get a bonus as well?How competitive personality types can collaborateBuilding trust to create teams that work togetherCreating a team that sells as a Sales ManagerDifficulties SaaS companies face in scaling Sales and MarketingWhy Marketing and Sales need to center around the buyerWhat makes teams high performingFind the book "Teams that Sell" here