Life in the Brand Lane with The Brand Guys Frejz

Fin and Ron hook up in the studio for the start of a new series of Life in the Brand Lane.
They start off the discussion around the sad passing of guitarist, songwriter and leader of The Band- Robbie Robertson.
The mood lifts as they start to explore brand themes as they relate to cinema and famous directors such as Scorsese, Coppola and Spielberg. How do brands inter-play with these and the directors and movies as brands themselves.
The Brand Guys highlight brand strategies and tools that can be used by brand managers and entrepreneurs to unlock the magic in their brands.

Finlay is joined by Sanket Mali, founder and CEO of Viewpod, Adam Morris, Director of Shorthand PR and Shane Herath, founder and CEO of LondonInc to discuss the future of news.
Sanket's app Viewpod lets users listen to news and share their comments and opinions vocally. Our panel discuss the advantages of this method over the traditional written word; where news distribution could be heading in the future; and the development of sustainable technology.
Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we can help your business check out our website www.frejz.biz
Intro/outro: Keep 'em dry - Royalty-Free Music by audiohub.com
License: CC BY (https://creativecommons.org/licenses/by/4.0/)

In this episode Finlay is joined by Ewan Reid. Ewan is the MD of Matthew Algie, a coffee roastery based in Glasgow that provides coffee and cafe supplies to coffee shops and cafes across the UK. He discusses their brand and how they've managed to strike the balance between being a heritage brand founded in the 19th century whilst continuing to evolve, stay relevant and innovate. He explains how sustainability and honesty is at the heart of their brand and how they've rebranded during lockdown.
Ewan is also a big music fan and musician himself so does a fantastic job in connecting 3 tracks that really get to the heart of his brand.
Tracks played:
Living Colour – Cult of Personality
Gil Scott Heron & Brian Jackson – Winter in America
Blue Nile – Tinseltown in the Rain
Intro/outro music credit: Dragging Out The Loneliness - Royalty-Free Music by audiohub.com
License: CC BY (creativecommons.org/licenses/by/4.0/)

In this episode Finlay is joined by Ewan Reid. Ewan is the MD of Matthew Algie, a coffee roastery based in Glasgow that provides coffee and cafe supplies to coffee shops and cafes across the UK. He discusses their brand and how they've managed to strike the balance between being a heritage brand founded in the 19th century whilst continuing to evolve, stay relevant and innovate. He explains how sustainability and honesty is at the heart of their brand and how they've rebranded during lockdown.
Ewan is also a big music fan and musician himself so does a fantastic job in connecting 3 tracks that really get to the heart of his brand.
We are very sorry but for rights reasons we cannot play the tracks to a non-UK audience, but the tracks discussed are:
Living Colour – Cult of Personality
Gil Scott Heron & Brian Jackson – Winter in America
Blue Nile – Tinseltown in the Rain
Intro/outro music credit: Dragging Out The Loneliness - Royalty-Free Music by audiohub.com
License: CC BY (creativecommons.org/licenses/by/4.0/)

What do Van Halen, Joe Walsh and Harry Styles have in common? They're 3 of the tracks that Fin and Ron have chosen to define the essence of Frejz. In previous episodes we ask brand managers or company founders to choose the tracks that they think best represent the essence of their brand. But this time Ron and Fin indulge themselves (it's Christmas after all!) and choose the tracks that they feel define the uniqueness of Frejz.
They discuss how brands are composed of micro relationships and interconnections while listening to Bad Company, and compare the many layers of a Joe Walsh track to the many layers of branding.
If you'd like to appear on the podcast to discuss your brand and the tracks that represent it please get in touch at www.frejz.biz - we'd love to hear from you.
Tracks Played:
Eruption - Van Halen
Bad Company - Bad Company
Life’s Been Good - Joe Walsh
She’s a Woman - Jeff Beck
Watermelon Sugar - Harry Styles
Over the Hills and Far Away - Led Zeppelin
Never Say Die - Black Sabbath
Spotify playlist: https://open.spotify.com/playlist/74SjDOnjjSDQGszgBQVD9T
Intro music credit: Dragging Out The Loneliness - Royalty-Free Music by audiohub.com
License: CC BY (creativecommons.org/licenses/by/4.0/)

What do Van Halen, Joe Walsh and Harry Styles have in common? They're 3 of the tracks that Fin and Ron have chosen to define the essence of Frejz. In previous episodes we asked brand managers or company founders to choose the tracks that they think best represent the essence of their brand. But this time Ron and Fin indulge themselves (it's Christmas after all!) and choose the tracks that they feel define the uniqueness of Frejz.
They discuss how brands are composed of micro relationships and interconnections while listening to Bad Company, and compare the many layers of a Joe Walsh track to the many layers of branding.
If you'd like to appear on the podcast to discuss your brand and the tracks that represent it please get in touch at www.frejz.biz - we'd love to hear from you.
We are very sorry but for rights reasons we cannot play the tracks to a non-UK audience but if you would like to listen on Spotify we have set up a playlist here: https://open.spotify.com/playlist/74SjDOnjjSDQGszgBQVD9T
Tracks Played:
Eruption - Van Halen
Bad Company - Bad Company
Life’s Been Good - Joe Walsh
She’s a Woman - Jeff Beck
Watermelon Sugar - Harry Styles
Over the Hills and Far Away - Led Zeppelin
Never Say Die - Black Sabbath
Intro/outro music credit: Dragging Out The Loneliness - Royalty-Free Music by audiohub.com
License: CC BY (creativecommons.org/licenses/by/4.0/)