One of the most frequent questions I get asked from entrepreneurs is, “Is investing in PR really worth it?” In 2022, PR is a whole new ballgame. Tabloids are out, and clicks are in. But as a new brand, how do you truly make a splash and get your name out there? And how do you know the best avenues to invest in? Enter Megan Vaughn, the founder of MVPR, and the PR guru behind all your favorite social media brands like Miaou, Aya Muse, Are You Am I, Urban Sophistication, Luv AJ, and more. She gives us the rundown on what public relations really can do for you, her best advice on priming your business to catch a publicist's eye, and what clicks really moves the money needle.   Follow Megan Vaughn PR here https://www.instagram.com/mvpr_nyc     Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.  We chose these partners just for you! OUAI: I live for this scalp serum! www.theouai.com code FRIEND for 15% off your entire purchase. Waterdrop: Head to www.waterdrop.com and use code FRIEND to get a special 15% discount! Sur La Cote: Visit www.shopsurlacote.com to find your new favorite summer fit and use code FRIEND for 20% off. Nuuly: Get $10 off your first box at www.nuuly.com with code FRIEND10 Produced by Dear Media