While pregnant with 2 children, Kelsey Spronk was consistently frustrated with the poor design and materials of activewear for moms. So, she decided to fix the problem herself and launched Be Active Maternity, a maternity and nursing activewear line.
Within 24 hours of Be Active Maternity's pre-launch, Kelsey generated $1,100 in sales and is now developing new products for moms looking to stay active during pregnancy and nursing.
Listen to Mollie and Kelsey discuss:
Doing face-to-face research with moms at the park Selecting a female-owned manufacturer Why you shouldn't expect perfection from first samples Don't be afraid to be picky while designing your products How Start and Scale helped her grow an audience before launch The difference user-generated content makes for her business Business advice for moms And much more...
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