It all began four years ago, in the summer of 2020. A family living in the Pacific Northwest, faced with the ennui of long summer days, was brainstorming new hobbies to alleviate their boredom. They asked themselves: What can we do to be productive and have fun? What family activity can teach the children new skills and help us pass the time enjoyably? "Let's create a family board game," suggested the mother. Instantly, the father and sons were brimming with ideas and creative energy. With a realistic view of the business potential but still carrying a degree of excitement, the family team invested in 500 sets of the game "Boston Massacre," set up an Amazon Seller Account, and put the game up for sale online. Within a month, they managed to sell 100 board games. Even as the initial rush subsided, they consistently sold at least one game per day, sometimes more. Then, the reviews began to pour in. One reviewer exclaimed, "We've played this game multiple times in larger groups—it's an absolute blast. My voice is actually strained from yelling so much. It's a straightforward game, yet its replay value is high because it's different every time." Within one year, they had 10 organic reviews and a 4.6 star rating. Amazon told them that they can apply for the Vine Free Product Review program, where they give away board games for nearly free in return for product reviews. It's been more than a year since they initiated this program, so I inquired about its progress. They shared a link to their listing, which displayed 23 reviews and a rating of 3.6 stars. Interestingly, all the reviews were from "Vine customer reviewers for a free product." Surprisingly, none of these reviewers had actually played their game. Instead, they focused on aspects like the design aesthetics, materials used, and the rule book, among other things. Boston Massacre, the game, is apparently now dead in the water, with sales flatlining at zero and their prospects bleak as well.