Frontier FM Frontier Marketing Co.

Join Naomi and Megan as they are joined by the dynamic David Allison, a trailblazer in the field of value-based marketing and the mind behind Value Graphics Research Company.
David shared his journey from marketing to discovering that values, not demographics, are the key drivers of human decisions. His research has led to the creation of a global inventory of values, changing how companies and nonprofits connect with their audiences.
You will want to hear this episode if you are interested in...
[00:00:00] - The Origin of Valuegraphics [00:04:40] - Defining Values [00:14:08] - Cultural Differences in Value Graphics [00:17:42] - Uncovering Non-Profit Donor Segments Using Value Graphics [00:32:29] - Understanding Values on a Budget [00:38:59] - Building Workplace Culture with Value Graphics [00:46:35] - Are Our Values Changing? [00:48:50] - Leveraging Valuegraphics for Personal Growth [00:55:15] - When to Use Demographics [01:00:57] - Values Focused Homeruns and Horror Stories  [01:12:55] - David's Greatest Fear

Resources & People Mentioned The Valuegraphics Belonging Index: https://belongingindex.bubbleapps.io/version-test The Valuegraphics Institute: https://valuegraphics.com/ Buy David's Books: https://www.amazon.ca/stores/David-Allison/author/B07HGT8BT3 Follow David on LinkedIn: https://www.linkedin.com/in/davidallisoninc Hire David to Speak: https://www.davidallisoninc.com/ Connect With Frontier
Follow Naomi on LinkedIn Follow Megan on LinkedIn Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ Website: https://Frontier.io

Episode 72
With Megan McCaffery and Naomi Perks
Love is in the air, and so is the spirit of donor stewardship on this heartwarming episode of Frontier FM.
Join Megan as she welcomes Naomi Perks, a former client and the member of the Frontier family, for a deep dive into the art of showing appreciation to donors. In the spirit of Valentine's Day, they discuss the similarities between a good date and good stewardship, and surprisingly, Megan finds herself speaking fondly of SMS fundraising.
You will want to hear this episode if you are interested in...
Naomi's transition from client to Frontier team member [00:00:45]
The importance of balancing donor relationships without constant asks [00:03:53]
Creative stewardship methods and the power of tangible communication [00:02:24]
The innovative use of SMS for donor updates by Canadian Blood Services [00:07:01]
The significance of stewardship across all donor levels [00:09:44]
Parallels between stewardship and love languages [00:14:11]
The economic perspective of stewardship and donor retention [00:25:26]
Community building and the 'cult' of brand loyalty [00:47:53] Stewardship tools we love [00:51:08]
Naomi's greatest fear [1:01:01] Resources & People Mentioned
Canadian Blood Services SMS campaign
Really Good Emails customer appreciation
Episode 47 with Jocelyn Kwok
Out on Screen Connect With Frontier
Follow Naomi on LinkedIn
Follow Megan on LinkedIn Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Website: https://Frontier.io

We used AI to write these show notes!
Dive into the depths of AI's current landscape and future possibilities with Mike Berg on this enlightening episode of Frontier FM.
In this episode, Megan engages in a compelling discussion with industry veteran Mike Berg, the Chief Technology Officer at System 3. Mike shares his wealth of experience in artificial intelligence, from his tenure at AltaML, Canada's leading peer-to-peer AI company, to his role in developing AI models for diverse applications in everything from feline diagnostics, to HR management.
You'll learn a little bit about why AI may or may not take over the world, which tools you could leverage today, and how to best set up your organization grow into the tools of tomorrow.

You will want to hear this episode if you are interested in...
Introduction to AI and Guest Mike Berg [00:33] AI in Executive Recruitment [02:10] Addressing Bias in AI Models [04:40] Demystifying AI and Its Overuse [06:53] Vetting AI Claims in Products [08:35] ChatGPT uses and Data Security [10:27] Prompts for Success [15:03] Considerations Around the AI Wars [19:37] Pitfalls of AI [24:40] AI Tools for Agencies and Nonprofits [34:00] AI in Feline Diagnostics, and How to Create an AI Model [40:49] The History of AI and Technological Roadblocks of the Past and Future [49:13] Preparing Your Organization for a Future with AI [54:30] Job Security and AI [01:06:33] Mike's Greatest Fear [01:10:10] Resources & Mentions
Email Frontier FM your fundraising questions at junkmail@frontier.io! AltaML System 3 OpenAI - ChatGPT Bard Gemini OpenAI - DALL·E Adobe Sensei Sylvester AI Llama AI Sam Altman on data training with OpenAI Wisely Copilot AI Connect with Mike Berg
Follow Mike on LinkedIn Connect With Frontier
Follow Megan on LinkedIn Frontier on LinkedIn  

Sometimes the best way to innovate is to start with the basics. On this episode, Megan and Frontier ED, Derek Weiss sit down with testing guru and friend of the pod, Nathan Hill from NextAfter to discuss all things testing. Nathan shares his favourite test for charities in their A/B infancy, some surprising findings fresh from the NextAfter lab, and some common errors you should avoid while planning your end of year tests.
You will want to hear this episode if you are interested in... Getting to know Nathan Hill and NextAfter [0:38] All about NIO [4:33] The problem with AI [14:07] Findings from our value proposition study [17:39] How to start testing [33:33] Finding great testing resources with Winston [40:45] Cautionary tales with testing [46:57] Things you can still do (and shouldn't do) before Year End [52:49] Nathan and Derek share their greatest fears [59:39] Free resources and how to get in touch [1:01:23] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!  Winston Knows Decoding Generosity NIO Summit Carlos Whittaker's NIO talk Jon Lee's NIO talk Connect with Nathan Hill Follow Nathan on LinkedIn  Email Nathan at nathan.hill@nextafter.com Sign up for Winston's Weekly Connect With Frontier Follow Megan McCaffery on LinkedIn  Follow Derek Weiss  on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ 

Is it really best practice to follow best practice?

On this episode, Megan is joined by Russell Philips of the Canadian Constitution Foundation to discuss their learnings from the recent NIO Summit in Dallas. You'll find out why it's so hard to convince people under 40 to give, get some quick UX/UI wins to optimize your donation pages, and learn why testing trumps best practice. 
You will want to hear this episode if you are interested in... Getting to know Russell and the CCF [0:45] Turning calls into conversions [7:00] What is the NIO Summit? [8:15] UX/UI learnings inspired by Tim Kachuriak & Karl Gilis [11:20] Talking to Gen Zs & things we learned from Jon Lee [17:49] Radical transparency & the generous side of Youtube & Twitch [32:12] Quick wins and takeaways you can try before year end [39:03] Russell's greatest fear and how to get in touch with the CCF [48:05] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!  Tim Kachuriak's NIO Presentation Karl Gilis's NIO Presentation John Lee's NIO Presentation Desert Bus for Hope LoadingReadRun (Victoria based Comedy group running desert bus Nov.11!) Connect with Russell Philip & the CCF rphillips@theccf.ca https://www.facebook.com/CanadianConstitutionFoundation https://twitter.com/CDNConstFound
Connect With Frontier Follow Megan McCaffery on LinkedIn  Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ 

Megan returns to the pod for a message to our listeners about where we've been and where we're going!