Welcome to Futurepreneur, your insight into Australia’s leading business minds where we ask how it started, how its going and what’s coming next. Each episode one of Australia’s top business journalists from the Sydney Morning Herald and The Age will introduce you to the business leaders who are driving Australia’s economy as we step boldly into a future with COVID behind us.  So what is the first step an entrepreneur takes in their business journey?  Before raising money, hiring people and building a culture, a founder needs to land on an idea, develop an actual product, and then find a market for that product. This is not anywhere near as simple as it sounds. Nick Crocker is one of the most important figures in the Australian startup community.  On this episode of Futurepreneur Nick joins national business editor John McDuling to tell us where it all started. Become a subscriber: our supporters power our newsrooms and are critical for the sustainability of news coverage. Becoming a subscriber also gets you exclusive behind-the-scenes content and invitations to special events. Click on the links to subscribe https://subscribe.theage.com.au/ or https://subscribe.smh.com.au/ See omnystudio.com/listener for privacy information.