Florian Iro is the CEO of Erdal, a family-run manufacturer of cleaning and care agents with headquarters in Germany. Their highest-selling brand is Frosch, which has offered environmentally friendly detergents since 1986.
Before joining Erdal he was s Director of Marketing and Sales and led a...
Published 04/30/24
Matt Johnson is a speaker, writer, and researcher, specializing in the application of psychology and neuroscience to branding. His work has probed the science of brand storytelling, experiential marketing, and consumer decision-making. He is the author of the top-selling consumer psychology book,...
Published 04/19/24