Storytelling Tips From A Hollywood Screenwriter Brandon Maslan and Jennifer Hill were joined by Hollywood screenwriter, master storyteller, and story creation consultant, Justin Sternberg. He shared that every story should have 4 beats; who you were, the inciting incident, path to success, and who you are now. The key to a great story is writing and speaking of what you feel rather than what you experienced. You must understand the point of the story you are telling so that the listener can as well. Rather than telling an interviewer, you are creative you should tell a story about how you acted creatively in the past.