Are you a sports fan interested in the non-conventional sports that are not often on mainstream sports news? If you’re interested in the casualness, relatability, and fun storytelling in non-conventional sports news, then the GIST newsletter might be what you’re looking for. They’re focused on supporting female athletes in non-conventional sports while bringing back confidence to their target audience. In this episode of the Live Your Personal Best podcast, I speak with Ellen Hyslop, the co-founder of The GIST newsletter and the co-host of The GIST of It podcast. Listen in to learn the importance of women’s sports coverage and investing in female athletes’ potential as much as we do men. Key Takeaways: ·      The importance of casualness, relatability, and fun storytelling in non-conventional sports news. ·      How the women’s sports coverage is improving compared to a few years ago. ·      Why women’s sports have less coverage due to the less investment it’s given compared to men’s sports. ·      The importance of covering everything that’s not big story worthy in big sports competitions like the Olympics. Episode Timeline: ·      [2:31] The GIST newsletter – what it is and why it was started to support women in non-conventional sports. ·      [6:31] Ellen’s lifelong passion for sports plus how the GIST targets the audience interested in non-traditional sports news. ·      [13:18] How the women’s sports coverage has improved plus why we need to bet on women’s potential as we do men. ·      [17:31] The difference between US and Canadian sports cultures on all levels. ·      [20:45] Ellen explains the GIST’s most popular sports sections in different seasons. ·      [24:00] Ellen’s word of advice and where to find the GIST newsletter. Quotes: ·      “We have to bet on women in the same way that we bet on men a hundred years ago when these leagues were starting.”- Ellen [17:12] ·      “It’s fun to get caught up in everything that’s not big story-worthy, it’s good to have a couple of sentences just to know what’s happening.”- Ellen [23:04] Links Mentioned: ·      Instagram: https://www.instagram.com/ellenatthegist/ https://www.instagram.com/thegistusa/ ·      LinkedIn: https://www.linkedin.com/in/ellen-hyslop-12829445/ Learn more about your ad choices. Visit megaphone.fm/adchoices