“Move fast and don’t break things.” That’s the mantra that guides Jared Barol, a successful entrepreneur, revenue operations leader and go-to-market expert, as he guides some of today’s most influential organizations like Salesforce and Reputation.com toward scalable revenue-building strategies.  Ironically, “breaking things” is how he got his start on the RevOps practices and business transformation journey, and he explains the lessons he’s learned from those experiences in this episode of Go To Market podcast with Dr. Amy Cook.  Jared shares a word of caution to SMBs chasing after the giant logos and breaks down the wisdom of knowing the difference between your enterprise, your enterprise pursuits, and your commercial business. Learn how revops teams use the company’s core ICP and customer capabilities to visualize the end state of business while “moving fast” in the go to market.   Learn how using a Maturity Model emphasizes the similarities among company frameworks more than their differences and why taking courses is one of the key strategies that keeps Jared at the top of his game.  In the time it takes enjoy a Venti, half whole milk, half soy milk, extra hot, split quad shots (two shots regular espresso, two shots decaf), one and a half pumps of sugar-free vanilla, one and a half pumps of caramel, with a light foam, extra whip, extra caramel drizzle, extra salt topping, served in a venti cup with a sleeve, and double-cupped, Jared reinforced Amy’s perspective on the executive role of RevOps leaders and offered key points on what it takes to protect the vital core of your company’s operations with thoughtful, well-fitted revops while moving toward robust revenue growth.  He may change your mind, too. Check it out.