Today I speak with Parry Malm, CEO of Phrasee, a software company that helps marketers optimize the copy in their email marketing. We’ve all been talking for 20 years about how to make email marketing less promotional. Parry’s got a platform that can actually help with that.
The Gobbledy...
Published 07/26/22
Today I speak with Shirin Oreizy of Next Step about behavioral science and four different concepts in human behavior and how marketers can use those (in a non-evil way!) to improve their campaigns.
The Gobbledy Podcast is produced by Sagelett Digital, a software messaging and positioning agency....
Published 07/13/22