Today I speak with Parry Malm, CEO of Phrasee, a software company that helps marketers optimize the copy in their email marketing. We’ve all been talking for 20 years about how to make email marketing less promotional. Parry’s got a platform that can actually help with that. The Gobbledy Podcast is produced by Sagelett Digital, a software messaging and positioning agency. http://sagelett.com Intro music by East Lansing’s greatest band, The Hannibals. This is a public episode. If you...

Today I speak with Shirin Oreizy of Next Step about behavioral science and four different concepts in human behavior and how marketers can use those (in a non-evil way!) to improve their campaigns. The Gobbledy Podcast is produced by Sagelett Digital, a software messaging and positioning agency. http://sagelett.com Shirin Oreizy runs Next Step at hellonextstep.com Intro music by East Lansing’s greatest band, The Hannibals. This is a public episode. If you would like to discuss this with...

I’ve been fascinated with the conflict between the PGA golf Tour and the LIV golf tour, and I decided to talk to my friend Nick Green, a longtime golf marketing consultant, about what’s going on there. But I also wanted to talk about the broader marketing issue here - how should you respond when a well-funded competitor shows up at your doorstep. The lessons we can learn from golf definitely apply to the software world - and it turns out that insulting your competition may not be the best...

Today I speak with Mike Nelson, one of the founders of Really Good Emails, a website that curates - wait for it - really good emails. I wanted to hear about how email marketing has changed over time, but we ended up talking about vulnerability at work, and the reasons why it’s difficult for marketers to break out of doing the same thing they’ve always done. The Gobbledy Podcast is produced by Sagelett Digital, home of the 10 Week Gobbledy Transformation Program - in just 10 weeks we’ll...

Today I speak with Brandon Young, founder of the Amazon seller education company Seller Systems. If you haven’t read the Gobbledy Newsletter where I talk about how Seller Systems has the best SaaS website I’ve ever seen (even though it’s not a SaaS company), it’d be worth a gander reading it now: SaaS Marketers Should Steal This Company’s Website Brandon talks about how a website is a “sales page” - meaning, it’s supposed to do the selling for you. That’s definitely not how I hear most...

Today I chat with Joanna Wiebe of the copywriting agency Copyhackers about the specific challenges of writing copy for software companies. This is a fun conversation for me because even as a consultant, Joanna deals with the same challenges CMOs do about convincing the leadership team why copy matters, and why less is more. Except when more is more. This sums it up for me: Joanna: (to me) How do you get executives at companies to understand why copy is important? Me: I don’t. I just keep...