Today I chat with Joanna Wiebe of the copywriting agency Copyhackers about the specific challenges of writing copy for software companies. This is a fun conversation for me because even as a consultant, Joanna deals with the same challenges CMOs do about convincing the leadership team why copy matters, and why less is more. Except when more is more. This sums it up for me: Joanna: (to me) How do you get executives at companies to understand why copy is important? Me: I don’t. I just keep getting fired. Check out Copyhackers’ amazing copywriting tutorials at the website: https://copyhackers.com/ The Gobbledy Podcast is produced by Sagelett Digital, home of the 10 Week Gobbledy Transformation Program - in just 10 weeks we’ll transform your website copy from a buzzword extravaganza into a selling machine. Visit us at http://www.sagelett.com Intro music from Quincentennial by Lansing’s greatest band The Hannibals. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gobbledy.substack.com