Description
Today I speak with Parry Malm, CEO of Phrasee, a software company that helps marketers optimize the copy in their email marketing. We’ve all been talking for 20 years about how to make email marketing less promotional. Parry’s got a platform that can actually help with that.
The Gobbledy Podcast is produced by Sagelett Digital, a software messaging and positioning agency. http://sagelett.com
Intro music by East Lansing’s greatest band, The Hannibals.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gobbledy.substack.com
Today I speak with Shirin Oreizy of Next Step about behavioral science and four different concepts in human behavior and how marketers can use those (in a non-evil way!) to improve their campaigns.
The Gobbledy Podcast is produced by Sagelett Digital, a software messaging and positioning agency....
Published 07/13/22
I’ve been fascinated with the conflict between the PGA golf Tour and the LIV golf tour, and I decided to talk to my friend Nick Green, a longtime golf marketing consultant, about what’s going on there.
But I also wanted to talk about the broader marketing issue here - how should you respond...
Published 06/21/22