Selling from the heart is always about the other person. When you talk with someone about selling something, the other person is learning about this for the first time. They’re thinking from their ancient brain region, which I call the crocodile brain. So, keep the conversation simple and non-threatening. Speak with feelings and positive emotions. Avoid thinking about yourself and what you need such as thinking about making money or about closing the sale.  Copyright© 2022 by Gary Epler, M.D. All rights reserved. This podcast is for general informational and educational purposes only and it is not a substitute for professional medical advice.