You’ve got the building blocks - let’s create your first campaign
Listen now
Description
Now that you’ve started to jot down ideas for your ad copy, and you’ve chosen some starting keywords, it’s time to bolt all the pieces together & build your first campaign. So in this episode we’ll introduce the concept of campaigns & ad groups, talk about how many of each you need, and then using the info from your bit.ly/GAFpodcast worksheet, we’ll start to build your first campaign.   If you grab the free videos at www.GAFcourse.com you can also get a video walk-through of a Google Ads account, where I explain what all the different parts are & what they’re used for. Don’t try & build a campaign until you’ve watched that video! As always if you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at www.AgencySavvy.com - use the code PODCAST to save 20% on your membership See omnystudio.com/listener for privacy information.
More Episodes
To get your ads to show, you need to ‘bid’ on each keyword in your account. Bid too little, Google won’t show your ads. Bid too much, you’ll melt a credit card & soon throw in the towel. Finding just the right amount - for each keyword - is the key to long-term success with Google Ads. In...
Published 02/01/21
Google Ads is NOT a ‘set and forget’ medium.  The very thing that makes it such a wonderful tool for business, is also what makes it a never-ending game! The world of business & marketing is dynamic. Your prospects & future customers have ever-changing needs. Your competitors will try...
Published 02/01/21
You’ve built a campaign, but don’t set anything live until you have the tracking in place to KNOW if it’s profitable or not. This is what sets the pros apart from the amatuer marketers.  We’ll discuss pixels, the new columns in your account & in the companion video I’ll walk you...
Published 02/01/21