On this week of GovComms, contentgroup CEO David Pembroke speaks with Georgia Wright, the Director of Attention+Influence, a PR agency which is part of the CHE Proximity. In this episode we get a new perspective on working through the pandemic and how we can make the best out of a bad situation. In this time of rapid change, Georgia reveals her secrets to maintaining and achieving long-term success. Georgia has a wealth of Communications experience working with the biggest brands and organizations in sectors including Consumer Goods, Tech, Travel & Tourism, Luxury & Beauty and Consumer Entertainment. She is also a member of Women in PR, a membership body for senior women in the communications industry. In her current role as Director of Attention+Influence, she aims to combine public relations, influence, social media, and content as areas of specialization in order to offer clients an excellent communications experience. This is part of CHE (Clemenger Harvie Edge) Proximity. Discussed in this episode: How the pandemic has altered the workplace The importance of transparency Adapting campaign in the COVID era How to deal with a blocked news cycle Tips for long-term success