This week on GovComms, we talk with Professor Sora Park, the Associate Dean of Research and Professor of Communication at the Faculty of Arts & Design at the University of Canberra. Professor Sora Park chats with contentgroup CEO David Pembroke about the rapidly changing media market during and post the COVID-19 pandemic and the challenges of effectively communicating throughout. Sora was the former Director of the News & Media Research Centre at the University of Canberra and the...

Today, we chat with Professor Michael Cardew-Hall, the current Pro Vice-Chancellor of Innovation at the Australian National University. Here, he leads strategic initiatives to build growth in research and education outcomes through partnerships with industry, government and not-for-profit organisations. Contentgroup CEO David Pembroke and Professor Cardew-Hall sit down and discuss the difficulties that the ANU has undergone during this pandemic and how they keep pushing through. Michael is...

This week on GovComms, we revisit a discussion between contentgroup CEO David Pembroke and Mitch Joel, a leading thinker in all matters content. At the time of this conversation, Mitch was president of Mirium, a global marketing agency operating in over 20 countries with 2,000 employees. He has since founded Six Pixels Group, which is an advisory, investing and content producing company. Significantly, he also hosts his own podcast, Six Pixels of Separation, which has run for over 500...

Our guest today has a mission to use her communications expertise to help bring state, county, and city government agencies together, learn from one another and expedite positive change. Today on GovComms, contentgroup CEO, David Pembroke, is joined by chief evangelist at GovQA, Jen Snyder to discuss how trends in business and consumer worlds can apply to the government space. GovQA is the leader in enterprise workflow automation for government requests, mainly focused on Public Records...

This week on GovComms, we dip into the archives to a conversation between contentgroup CEO David Pembroke, and Head of ‘City Communications’ for the City of Vienna’s Press and Information Services, Martin Schipany. They reflect upon how the City of Vienna has developed their communications approach across Martin’s career. The city is now working across multiple media projects and using content communications to create a strong relationship with their citizens. Discussed in this episode: ...

Our guest today understands the media landscape like the back of his hand.   Today on GovComms, contentgroup CEO David Pembroke and Chief Strategy Officer at OMD, Ian Czenz discuss how the media landscape has evolved over the past 20 years.   With plenty of enthusiasm, Ian and his team work with clients to deliver creative and innovative content.   His goal is to create good content that entertains, and important delivers results for his clients.   From starting his career as a media...

Today on GovComms, we dip into the archives, when in 2016, contentgroup CEO David Pembroke was joined by a very special guest, Trish Johnston, who was then the Assistant Secretary of Communications at the Department of Prime Minister and Cabinet in Canberra, Australia.   Trish has been in the communications game for over two decades. She's worked on some of the government's most complex policy issues including domestic violence, cyber security, indigenous affairs, climate change, resources...

On this episode of GovComms, contentgroup CEO, David Pembroke, sat down in #studio19 with CEO of the Australian Academy of Technology and Engineering, Kylie Walker. She gives us a masterclass of advice. Kylie works everyday to open doors and create opportunities for people in STEM. She specialises in connecting technologists, engineers and scientists with governments, business, media and society – skills built over many years in senior federal communication and advocacy roles in the science,...

Internal communications are often left behind in workplaces. This week on GovComms, contentgroup CEO, David Pembroke, sat down with a local internal communications expert. Our guest this week is the Team Leader for Change and Communications at ACT Policing, Andrew Babington. They discuss the new $34m Police Services model, which sees ACT Policing taking a system-wide approach to crime prevention, disruption and response. Andrew talks us through how he is rolling out this program on the...

In Australia, government is harnessing digital platforms to create engaging and informative content. Today on GovComms, contentgroup CEO, David Pembroke is joined by the Head of Digital Experience at the Australian War Memorial, Amanda Dennett. Amanda is an experienced communication professional, specialising in digital communication strategy, crisis communication, and media issues management. We investigate what Amanda found when she researched the way Australian Government is using...

Today on GovComms, we discuss the importance of looking to design methods to create strong and targeted communication. Our guest is Dan Formosa, a design wiz living a couple of miles north of Manhattan. His research focus is accessible design. Dan’s expertise is knowing how to design to directly engage and fit the needs of their user. contentgroup CEO, David Pembroke and leading design consultant and researcher, Dan Formosa sit down to discuss the importance of embracing complexity in all...

What are our possible futures? How can government plan for increased digital technology? Is government leading the way for change? On this episode of GovComms, contentgroup CEO, David Pembroke, joined Dr Lucy Cameron to discuss digital transformation and future communications possibilities. Lucy is a leading proponent of foresight, digital transformation, and innovation in the Asia Pacific region. As a previous Queensland Government Smithsonian Fellow, she has a special interest in...

“There is so much to be told in Australia’s history, and there are terrible truths that need to be spoken about but there is also much to celebrate, and I hope we continue to build on that celebration.” A poignant closing from our guest this week, CEO of the Lowitja Institute, Australia’s national institute for Aboriginal and Torres Strait Islander health research, Dr Janine Mohammed. On this week’s episode of GovComms, Dr Janine Mohammed sits down with our host, David Pembroke to discuss...

How is COVID changing the way we operate? Some researchers are pivoting their focus, and looking at how people are coping with lockdown.

From Glasgow to Pennsylvania State, Rose Cameron is a well-travelled communicator who brings curiosity, perspective, and resilience to her communications strategies. She has created success in her career by using her ingenuity. Like many Scots, Rose is driven by questioning the norm; why is it that way? Is it really needed anymore? And what do we need next?   Rose’s interest in cultural anthropology has led her to a long career in delivering communications strategies that transfer value...

In this week’s episode of GovComms we go back to 2015 when contentgroup CEO, David Pembroke sat down with Executive Manager, Communications & Engagement for the City of Boroondara, Deb Ganderton. Deb is the Executive Manager Communications and Engagement for one of Australia’s most innovative local council areas, the City of Boroondara in Melbourne. Her work at the City of Boroondara has seen the creation of a matrix style department successfully blending traditional communications and...

Content communication can come with a minefield of legal issues. How do you identify legal issues? Who owns the content you are distributing? What happens when there is an intellectual property claim? This week go back to 2015 when contentgroup CEO, David Pembroke, sat down with leading commercial lawyer, Shaun Creighton, to discuss the copyright implications of creating and curating content. Shaun Creighton has specialist expertise in the identification, protection, and commercialisation...

Communications is about going with your gut. Our guest today, uses core values to create marketing campaigns that she knows will stand out. She understands when to use speed and when to be strategic and insight led. In this episode of GovComms, City Marketing Coordinator at the city of Ballarat, Lucy Ibrahim, joins contentgroup CEO, David Pembroke, to discuss the importance of delivering communications plans that connect with community members. Working in a city that shows genuine care and...

We are coming into the golden age of communications. Perhaps the most important thing a government can do, is communicate effectively with their citizens. Communicators are the people in control. They make sure that information is available and importantly, accessible, to citizens. The technology has increased the visibility of communications system, but what are the challenges that come with these advances? What are the challenges facing government departments? Where does change...

In this week’s episode of GovComms, contentgroup Founder and CEO, David Pembroke, sits down with business and technology innovator, Michelle Melbourne, to discuss how technology is impacting the communications. They talk using data to create a personalized experience for your audience, the importance of learning and where technology is headed.   This episode is a must listen for leaders in any sector, with valuable insights into how to harness and use technology in a manageable and workable...

From the Archives: This week on #GovComms, we are going back to a very special episode. In 2015, contentgroup Founder and CEO David Pembroke, met with guests Inga Davis and Richa Arora to discuss rebuilding the University of Canberra website. This episode takes us through the whole journey. They tells us how they met their objectives and managed to bring more than 15,000 pages of content under one umbrella. Inga Davis gave this interview on the eve of her last week at University of...

The internet has changed the way we consume content, has it also impacted the way we advertise? In this week’s episode of GovComms contentgroup Founder and CEO, David Pembroke, sits down with industry leader, Bob Hoffman, to discuss how traditional advertising remains the primary income for internet platforms such as Facebook. Bob Hoffman is the author of five bestselling books about advertising. He is one of the world’s most sought-after speaker on (this topic/subject) advertising and...

Fresh from the Archives Russell Grossman wears many hats; he is Director of Communications at the Office of Rail and Road, Head of Government Internal Communications Profession for the UK Government and Director at Engage For Success. In this episode from the archives, Russell Grossman and David Pembroke discuss the best practices in government communication.

A communications professional with more than 15 years of experience working in busy and demanding media relations and communications environments, Farooq has a range of experience having worked both in the public and voluntary sector.  Having trained as a journalist, during his career in UK Government he has been media adviser to several UK Prime Ministers and senior ministers. Farooq has led teams and delivered high-profile communications campaigns for key government domestic policies...

Fresh from the Archives Gina is a senior digital marketing professional with successful experience in product management, social media strategy and integrated marketing campaigns for the City of Bryan. In addition, Gina has also developed brand ambassador and employee ambassador programs online to reinforce branding goals, drive loyalty and amplify the message.  Working for the City of Bryan, she has put her non-government experience to work to boost economic development, city programs,...