Have you every felt like a big fool after you got taken advantage of? Haven't we all! But don't worry because there are reasons for why we are all fooled and what we can do to prevent it.  This week on Fraudish Kelly speaks with Dan Simons and Chris Chabris who are experts in why and how people are fooled and how to prevent it. Chris and Dan have written Nobody's Fool: Why We Get Taken In and What We Can Do About It. This book is a must have in the Fraudish offical library!  Simons is a professor at the Department of Psychology at the University of Illinois.  Chabris is a cognitive scientist who has taught at Union College and Harvard University.   Links: Daniel Simons Linkedin Chirstopher Chabris Nobody's Fool book The Invisible Gorilla http://www.chabris.com/ Youtube Video The Lab Decoy Persona The French Deception Podcast