In just under two decades, parabens have become the bogeymen of the beauty industry pitting at times the mainstream personal care industry and science against indie beauty, the media and beauty consumers. When and why did consumers' parabenoia take hold and is the vilification of parabens justified? Formula Botanica CEO Lorraine Dallmeier talks us through the controversy as parabens moved from science labs to media stories to provoke a crisis in consumer confidence and kickstart the indie beauty movement.