Why should durability be a key factor to take into account when we try to shop more sustainably? How are advertisements set up to potentially manipulate our thinking, and how can we address that ourselves in order to protect our mental health?   Sharing her wisdom here is Tara Button, the Founder of BuyMeOnce, a website which finds the most sustainable and longest-lasting products on the planet. Let's dive in.   HIGHLIGHTS [7:56] How Tara and her team determine which items are the longest-lasting products on the planet to stock.    [16:46] Tara discusses the dangers of advertising and how consumers are constantly manipulated. [19:43] How we can consciously address this problem as individual consumers. [22:10] Kaméa: "Do you think there's a relationship between the accumulation of stuff and our perceived self worth?" [25:22] Tara: "Unless you are enough as you are right now, no money will ever make you happier." [26:19] Kaméa: "When you picture a future where everyone is buying things once, where do you see opportunities for growth from a business or economical standpoint?"   Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com/92, subscribe to our newsletter to win monthly giveaways, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!