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Greenbook
Greenbook Podcast
Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.
Listen now
Ratings & Reviews
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5.0 stars from 5 ratings
Enjoy the conversations
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“I enjoy the variety of conversations and guests and always learn something new.”
christophtrappe via Apple Podcasts ·
United States of America ·
12/11/23
I highly recommend this podcast
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“Lenny is a beacon for the market research industry. His podcast is always insightful and actionable.”
ninja steth jelly 7655 via Apple Podcasts ·
United States of America ·
02/04/23
Recent Episodes
Published 11/18/24
In this episode, Lenny Murphy welcomes Stephan Gans, SVP Chief Insights Analytics Officer at PepsiCo, and Ryan Barry, President at Zappi, to discuss the launch of their new book and their transformational partnership that’s reshaping the consumer insights industry.
Together, they dive into how...
Published 10/28/24
In this episode of the Greenbook Podcast, host Lenny Murphy speaks with Robert Moran, a market research and public opinion expert, about the evolving concept of the American Dream and its impact on businesses. Robert shares insights from his career in political polling and consulting at Brunswick...
Published 10/21/24
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