Hack Your Own PR Odette Barry

This week on the Hack Your Own Podcast, join me in conversation with Tarla Lambert, co-founder of Agenda Media and editor-in-chief of Women’s Agenda.
 
Alongside her business partner, Angela Priestley, Tarla has cultivated a wholly independent, women-owned, and operated media empire that engages over a million Australian women each month. 
 
Tarla shares insights into Women’s Agenda’s demographic and focus, catering to professional women aged 25 to 45, including 30% small business owners, with a recent emphasis on entrepreneurship and leadership stories. 
 
Tarla speaks on the importance of understanding what Women’s Agenda covers (you can skip your lifestyle and beauty pitches) as she delves into the publication’s content pillars, spanning foreign politics, business, tech, science, health, and sport, with a notable commitment to highlighting issues like domestic violence.
 
We discuss the evolving landscape of media, the impacts of Meta restrictions on news consumption, and the importance of supporting independent news sources. 
 
You’ll get actionable steps to pitch successfully to Women’s Agenda and how offering yourself as a contributor and a feature differs. Hint: it’s all about relevance, human-led stories, steering clear of spray-and-pray tactics, and aligning with their audience’s interests.
 
So, if you’re ready to take your media game to the next level and uncover how to tap into the highly engaged audience of Women’s Agenda, you’ll want to tune in. 
 
Find Odette Barry online 
https://www.odetteandco.com.au/authority-brand  
https://instagram.com/odetteandco   
https://instagram.com/hackyourownpr  
 
Find Tarla Lambert online
https://www.instagram.com/tarlalambert/
https://www.instagram.com/womensagenda/ 
https://www.linkedin.com/in/tarlalambert

Meet Nicole Maycroft, the PR & Communications Manager at Kic.  
 
Nicole walks us through what media efforts have successfully converted for Kic, how she gets Steph and Laura involved with timely trends and expert commentary, and how to create leverageable collaborations and events.  
 
We get to hear the behind-the-scenes strategy for Kic’s latest ‘feel good’ January campaign which saw a 100% increase in year-on-year sales, and how the Kic team was able to rise above the ‘new year, new me’ toxic messaging that the health and wellness industry communicates. 
 
Nicole tells about the importance of working with brands and publications that share a like-minded audience who align with your mission and why you should always follow up your initial pitch with a new story angle - it might just be the one that lands you top-tier coverage! 
 
Stick around to learn how this iconic brand has successfully landed thousands of media mentions and prestigious partnerships and how you can adopt elements of Kic’s PR strategy in your own business.

This week on the Big Ideas Miniseries I chatted with Sophie Walker, founder and host of popular podcast Australian Birth Stories.
 
Sophie is the mum of 3 who used to record her podcast from the back of her Nissan X Trail during covid. She has amassed 16 million podcast listeners informing and empowering women and their birth support teams and has grown to become a million-dollar birth and pregnancy educational ecosystem.
 
In late 2022, I had the pleasure of working closely with Sophie to build her presence leveraging the ecosystem of influence to build visibility, a potent network of industry allies and partners, and launch her book, The Complete Australian Guide to Pregnancy.
 
We break down the key steps involved in Sophie’s journey, and some of the challenges she had to overcome to keep showing up as a voice of change in her industry.
 
This episode gives you an insight into the steps to build authority and how Sophie has relentlessly committed to offering her expertise, applied storytelling to advocate for a reduction in birth trauma and reaped the benefits of rattling the cage.
 
After 7 years hosting the podcast and 6 months PR campaign run by the Odette & Co team, Sophie was selected as one of 52 newsmakers in the Good Weekend, as chosen by The Sydney Morning Herald and The Age staff.
 
If you’re keen to understand what it takes to build credibility and want to be a driving force of change in your industry, you’ll want to tune in.
 
If you want to grab a copy of my comprehensive State of Thought Leadership Playbook. If you’re dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at www.odetteandco.com.au/playbook 
 
Find Sophie Walker Online
https://www.linkedin.com/in/sophie-walker
https://www.instagram.com/australianbirthstories/ 
https://open.spotify.com/shows 
 
Find Odette Barry Online 
https://www.odetteandco.com.au/authority-brand  
https://instagram.com/odetteandco  
https://instagram.com/hackyourownpr   

In this episode of the Big Ideas Miniseries we’re putting our big ideas to work!  
 
Today I chatted with Jodie Darlington, Global Content Director at The CEO Magazine. Jodie gives you the exact blueprint for how to write and submit your opinion editorial pieces through CEO Magazine’s newly launched contributor portal.
 
Jodie walks through how to pitch yourself for expert commentary and why you must provide value beyond your industry to address global concerns. Stick around if you want insights on how to get the editors of CEO Magazine to read beyond the first paragraph of your story, how to create ‘clickability’ and the importance of storytelling to sell your ideas.
 
If you’re breaking new ground, have big ideas that need to be shared with senior leaders, CEOs and those that aspire to leadership - this episode is going to be a goodie for you.
 
Grab a copy of my comprehensive State of Thought Leadership Playbook. If you’re dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at www.odetteandco.com.au/playbook  
 
You can check out The CEO Magazine’s contributor portal here: https://contentportal.theceomagazine.net/ 
 
Find Odette Barry Online
https://www.odetteandco.com.au/authority-brand
https://instagram.com/odetteandco
https://instagram.com/hackyourownpr
 
Find Jodie Darlington Online
https://www.linkedin.com/in/jodie-darlington-6a0129177/

The third episode of the Big Ideas Miniseries is all about thought leadership, expert commentary and opinion editorial. We get to the bottom of exactly how you can leverage the media to get your cause in the spotlight. 
 
Side note: Don’t get caught up in the industry lingo, I make sure I strip things back to basics to teach you what expert commentary and opinion editorial is and how they differ. 
 
I walk you through a concept I like to call the clout and credibility ladder. We'll begin by exploring what it looks like when you're first pitching your expertise to creating viral thought leadership content that snowballs and gains momentum. 
 
This episode is filled with a treasure trove of real-life case studies featuring founders who have become household names by adopting the strategy I’m about to teach you; creating content that educates your audience, ignites conversation and positions your brand as an authority or pioneer in its field.
 
Also expect a lil’ shake up, as I respectfully ask you to get the f**k out of your out own way to make all of this happen. 
 
If you want to see change happen, if you want to build visibility. This is the episode for you. 
 
Grab a copy of my comprehensive State of Thought Leadership Playbook. If you’re dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at www.odetteandco.com.au/playbook  
 
Mark your calendar for the 13th of February and join the free Big Ideas on Big Stages masterclass. Secure your spot at www.odetteandco.com.au/bigstages 
 
Find Odette Barry Online 
https://www.odetteandco.com.au/authority-brand
https://instagram.com/odetteandco
https://instagram.com/hackyourownpr

In this episode I walk you through exactly how to get your big ideas media ready. I give you my own 5 step process as a publicist and PR mentor to stretch your big idea. 
 
I don’t want to oversell it but I genuinely believe our stories can change the world. But if no one knows about them, we can’t create impact. 
 
Often, we wake up in the middle of the night and jot down an idea. When we attempt to elaborate on it the next day, we realise that it's a hot take, a perspective that many others already agree with and have already vocalised.
 
In this episode you’ll learn to observe the media landscape with a critical lens, how to refine and disqualify your ideas so you’re not pitching a basic b!tch concept and what the substantiation process looks like when you get to the pointy end of validating your idea. 
 
It’s not an overnight process, but one piece of really deep thought leadership research will give you rich content to lean on at every touch point, from your initial pitch to presentations, media interviews and inclusions within your book.
 
If you want to grab a copy of my comprehensive State of Thought Leadership Playbook. If you’re dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at www.odetteandco.com.au/playbook. 
 
Find Odette Barry Online 
https://www.odetteandco.com.au/authority-brand 
https://instagram.com/odetteandco 
https://instagram.com/hackyourownpr