Sometimes our career paths come down to those small moments. A note on a homework assignment. An invitation to an event. A google search. Nicole Elliott is a conversion copywriter & messaging strategist who specializes in human-sounding, non-salesy sales copy for entrepreneurs. She began her writing career in academia, but got sick of its painfully dry, stuffy, drained-of-all-personality approach to writing. After a brief detour into teaching ESL, she found copywriting (and the chance to write like a human!), and never looked back. Today, she cooks up copy with her 3-Step Human First Messaging Approach to help clients nail down their brand voice, capture their audience's actual words with extensive "Voice of Customer" research, and strategically blend the two together for copy that connects and converts. Let's see where Happenstance takes us... Connect with Nicole:  www.nicoleelliott.co https://www.nicoleelliott.co/fivequicksteps https://www.linkedin.com/in/nicole-elliott-copywriter/ Let's Connect: @HappenstanceThePodcast @CareerCoachCassie Happenstance the Playlist