Are You Leading In A Transformational Way? Take Our Quiz to Find Out! https://hardlightshow.com/quiz/ Rich Lyons grew the Lyons Consulting Group into a top-ranked digital customer experience firm with a unique client service and sales model.  LYONSCG was ultimately acquired in 2017 by Capgemini, where Rich led their Digital Customer Experience Practice.  In this episode Rich and Dr. Bob discuss:  In life we are always selling - ideas, solutions, or otherwise  Sales stereotypes vs. the reality of effective sales  Rich joining Wright Graduate University in founding a unique new MBA  program https://www.linkedin.com/in/richardblyons/  http://www.lyonscg.com/  https://programs.wrightgrad.edu/mba-program Connect with Dr. Bob Wright and the Hard Light Show: Website: http://hardlightshow.com/ Instagram: https://www.instagram.com/hardlightshow/ TikTok: https://www.tiktok.com/@hardlightshow YouTube: https://www.youtube.com/@hardlightshow Twitter: https://twitter.com/HardLightShow Facebook: https://www.facebook.com/HardLightShow Listen on iTunes: https://podcasts.apple.com/us/podcast/hard-light-with-dr-bob-wright/id1640753991 Listen on Spotify: https://open.spotify.com/show/1huHUA2yPr6BhtKw4Zkpwy Learn More About Wright Graduate University: https://wrightgrad.edu/mba