10 episodes
HAVE YOU MET BEHAVIORAL ECONOMICS Pedro Schreier
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- Business
Ever wondered why your customers do the bizarre things they do?
Like, why do they buy a $5 latte every day but hesitate to buy your amazing $20 product that'll last a lifetime?
Stop scratching your heads; it's not dandruff—it's your marketing strategy that needs a cure!
Enter the world of Behavioral Economics: where psychology meets dollars and sense.
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This Is Why Stories Rock Sales - Ep. 10
Ever heard a story that just made you hit 'Buy Now'? Discover the art (and science) behind it with Emma and Jen. Grab your headphones, and let's dive in! #storytelling
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This Is Why We Love Bestsellers - Ep. 09
Ever bought a book just 'cause it's topping charts?
The secret behind that irresistible 'Top Seller' allure REVEALED! 🏆💡 Find out why our brains can't resist what's trending. -
This Is Why We Pay To Lose - Ep. 08
The secret psychology of bad investments REVEALED! 🤯 Discover why your brain LOVES to throw money down the drain! 💰🌀
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This Is Why Returns Break Our Heart - Ep. 07
Every Tuesday and Thursday
Ever wonder why parting with that online purchase feels like a mini heartbreak? Dive into the quirky psychology of the Endowment Effect and uncover the ties that bind us to our belongings. -
This Is Why We Pay $5 For Coffee - Ep. 06
Every Tuesday and Thursday
Ever splurged on a fancy coffee and wondered why? Unravel the mysteries of Mental Accounting and discover the fascinating reasons behind our everyday spending habits. -
This Is Why Scarcity Makes Clients Go Crazy - Ep. 05
Ever wondered why less makes us want more and how do add more spice to your sales? Don't miss out this VIP Insights.