Think about the last time you asked someone for something. Maybe you were nervous or worried about what the person would think of you. Chances are that you didn’t stop to think about the pressure you were exerting on that person. This week, we continue our Innovation 2.0 series with a 2020 episode about a phenomenon known as as “egocentric bias.” We talk with psychologist Vanessa Bohns about how this bias leads us astray, and how we can use this knowledge to ask for the things we need.