Orthodontic practices today are evolving in response to increased competition and patient expectations. Dr. Brad Jacobs, a successful orthodontist, transformed his practice through strategic shifts and a renewed focus on patient needs. Here are key insights from his journey that can help other orthodontists improve their own practices. Embrace A Patient-Centric Approach Dr. Jacobs transitioned from a traditional, doctor-centric approach to a model that better addresses patients’ priorities. Instead of lengthy, detailed explanations about orthodontic techniques, he found that patients value straightforward answers focused on results—like a beautiful smile and aligned teeth. For orthodontists, focusing on what matters most to patients can create a more engaging and satisfying experience. Streamlining consultations and communicating in simpler terms can foster trust and make patients feel valued, leading to stronger relationships and better outcomes. Improve Practice Structure With A Defined Organization A game-changer for Dr. Jacobs was organizing his practice structure by creating an org chart and establishing clear roles, including a dedicated call center. This organizational clarity ensured that team members knew their responsibilities, streamlining operations and improving patient care. Orthodontists can benefit from reviewing their current team roles and responsibilities to make sure everyone is positioned to succeed. By assigning roles strategically, staff can work more efficiently, freeing up time and resources to focus on patient care. Respond Quickly To New Patient Inquiries Dr. Jacobs noticed a significant improvement when his team began responding more promptly to prospective patients. In today’s fast-paced world, where people expect quick responses, this change allowed his practice to capture more leads and start treatments sooner. Orthodontic practices should prioritize speedy responses to inquiries, ensuring patients don’t have to wait long for consultations or treatment starts. This not only meets modern expectations but also increases the likelihood of turning leads into loyal patients. Ensure The Practice Backend Supports Marketing Efforts Dr. Jacobs learned that marketing is most effective when the practice’s infrastructure is prepared for growth. After developing more efficient systems, his practice could better handle the increased patient flow that marketing brought. Before launching marketing campaigns, orthodontists should evaluate how well their teams and processes can manage additional patient volume. Preparedness on the backend ensures that increased patient interest leads to successful outcomes and enhanced reputation, rather than operational stress. Prioritize Patient Convenience Today’s patients, accustomed to immediate service through platforms like Amazon and Netflix, prioritize convenience. Dr. Jacobs found success by offering same-day starts and reducing wait times for consultations, making it easier for patients to initiate and continue their treatment. Consider ways to make your practice more accommodating to patients’ schedules. Offering flexible appointment times, quick-start options, and streamlined in-office processes can make a substantial difference in patient satisfaction and retention. Maximize Existing Locations Before Expanding In his early practice, Dr. Jacobs focused on opening multiple locations to capture more market share. However, he later realized that expanding too quickly can dilute resources and increase overhead without necessarily improving profitability. He ultimately consolidated his locations and focused on maximizing the efficiency and potential of his main office. Rather than immediately expanding to multiple locations, orthodontists can focus on optimizing their current practice. Strengthening operations at one well-run location may yield better long-term re...