44. How to set up a PLG Machine (Wes Bush - ProductLed)
Description
Links here! โคต๏ธ This episode covers how to:
PLG Starts with Strategy: Don't dive into Product-Led Growth without a solid strategy. Your organization needs to be fully prepared, or PLG will fall flat.Know Your Ideal User: Go beyond just a buyer personaโidentify the real user of your product. Meet them where they are to build a successful PLG approach.User Success is Key: Define clear success milestones in your product. Create levels for users to progress, starting with a simple entry point and moving to advanced features.Nail the Aha Moment: Break down how to get users to their first "aha moment" fast. Design your tiers, trial, and onboarding to support this early success.Iterate and Refine: Revisit your PLG strategy constantly. The founder should drive the early iterations, refining the approach before scaling with a dedicated team.
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Guest ๐
Want to link up with Wes? Connect with them on LinkedIn.
Host ๐
Check out the Data-driven Sales CRM, Lime Go.
Become buddies with Max? Connect with him on Linkedin.
Check out the free demo flow coach, DemoBuddy
Music ๐ต
Intro & outro song: The Sales Rapper - Hitting the Phones
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Welcome to Hot SaaS - the interactive podcast covering the hottest within SaaS๐ถ๐
Host ๐
Check out the Data Enriched CRM, Lime Go.
Become buddies with Max? Connect with him on Linkedin.
Check out the free demo flow coach, DemoBuddy
Music ๐ต
Intro & outro song: The Sales Rapper - Hitting the...
Published 06/26/24
Links here! โคต๏ธ This episode covers how to:
Ramp up new sales repsTeach them to speak the same language as their buyer personaEducate reps to truly know their ICPDemo value/pain, not feature fiestaSell the next step
Welcome to Hot SaaS - the interactive podcast covering the hottest within SaaS๐ถ๐...
Published 06/19/24