The pandemic’s widespread impact has supported the motivation of many people to lead healthier lifestyles for our physical and mental wellbeing. Banyan Tree are “democratising wellbeing” through the “I am with you” service culture program for their associates. Banyan Tree believe the happiness of associates is inextricably linked to the satisfaction of Banyan Tree guests and the success of the business. We explore: Banyan Tree’s purpose and philosophy, beyond providing a luxury stayWhat makes the well-being program differentThe eight pillars of well-beingThe purpose of offering the program to associatesFeedback from employees who have undertaken the programReturns and long-term outcomes expected from the initiative