The pandemic has changed the way we live, and the way consumers purchase, moving everything even further online, including hotel bookings. So, it is more important than ever to ensure your web presence is working hard for you. Learn why copy is important and how to ensure your digital voice communicates your service. We discuss: The importance of your voice in the customer journeyHow to know if your audience is actually listening and making an impressionWhen text is your friend - and when it isn'tThe most important elements of creating effective communication, cutting through the noiseThe importance of tone, how to make it positive to create the action you wantTop 3 tips to make the customer journey great