Silver Economy (Part 2) with CMOs Michelle Froah (MetLife),

How CMOs Commit with Margaret Molloy

Silver Economy (Part 2) with CMOs Michelle Froah (MetLife), Kerry-Ann Betton Stimpson (JMMB Group Jamaica), Michael Joseloff (Fortune), Sonita Lontoh (HP), Russell Barnett (My/Mochi)

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Description

S3 E3: May 5, 2021: Margaret Molloy is joined by Michelle Froah (SVP, Global Marketing Strategy and Sciences, MetLife), Kerry-Ann Betton Stimpson (CMO, JMMB Group Jamaica), Michael Joseloff (CMO, Fortune), Sonita Lontoh (Global Head of Marketing, Personalization, 3D Printing and Digital Manufacturing, HP), Russell Barnett (MD + CMO, My/Mochi) and their parents or mentors. During the intergenerational conversation, the panel challenged assumptions about retirement, learned how marketers could communicate effectively without condescension and examined why building—and maintaining—trust is paramount among this demographic. CMOs also share their learnings and their commitments as leaders to engaging the Baby Boomer generation.

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