424 episodes

This one's for all the busy solopreneurs who can't spend more time on their business. Each week, host Joe Casabona talks about how you can build a better business through smarter processes, time management, and effective content creation. He does this by bringing on expert guests, and sharing his own experience from 20+ as a solopreneur. With every episode, you'll get insights, great stories, and 1-3 actions you can take today to build a better business.

How I Built It - Case Studies & Coaching for Creators and Solopreneurs How I Built It PRO

    • Business
    • 4.1 • 99 Ratings

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

This one's for all the busy solopreneurs who can't spend more time on their business. Each week, host Joe Casabona talks about how you can build a better business through smarter processes, time management, and effective content creation. He does this by bringing on expert guests, and sharing his own experience from 20+ as a solopreneur. With every episode, you'll get insights, great stories, and 1-3 actions you can take today to build a better business.

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

    Here's the NEW NAME of How I Built It

    Here's the NEW NAME of How I Built It

    I've done it! I've made a decision on the new name of How I Built It, and I want you, dear members, to be the first to know. Here's what we'll cover:

    - My Target audience and Mission Statement
    - Coming up with a Word Cloud / Association
    - How I used ChatGPT
    - Where I looked for inspiration
    - Keyword research with ahrefs
    - What I settled on
    - What's next

    Tools Check-in: What am I using so far in 2024?

    Tools Check-in: What am I using so far in 2024?

    My grandfather came to the United States from Italy in 1949 and worked in New York City for much of his life — primarily in construction. For as long as I can remember, he had this big, metal toolbox. And when he passed away, he gave it to me, and I still have and use it to this day.
    Pop had that toolbox for decades. When he found something that worked for him, he held on to it and took care of it. There’s a hammer in there that has to be as old as I am.
    And when you think about it, the hammer is a pretty good analogy for our digital tools. It’s a basic device, but there are countless variations, purpose-built for specific tasks. Much like a task manager or notes app, you mostly know what you’re getting — but you may want something a little more specialized for your needs.
    While you don’t want to change tools all the time, it is good to evaluate your toolset from time to time. So I thought I’d check in and share the tools I’m using.
    Show Notes
    Tools Check-in: What am I using so far in 2024?Tools for Podcasters (Podcast Workflows)When Do You Burn All of Your Processes Down and Start Over?My Stream Deck: How I’ve Configured it for Maximum Productivity and ProductionBecome a MemberTools mentioned: NotionRiverside.fmDescriptScreenFlowiZotopeCastmagicThings 3Bear NotesFantasticalCalendlyMimestreamTimeryArcChatGPTRaycast
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    • 26 min
    How I'm Approaching my Podcast Rebrand

    How I'm Approaching my Podcast Rebrand

    In today's bonus, I wax poetic about why I'm rebranding the podcast, and talking through the artwork a bit.

    Rethinking Our Relationship with Time and Money with Khe Hy

    Rethinking Our Relationship with Time and Money with Khe Hy

    I abhor hustle culture. Telling someone to work a full-time job, then go home and work more all for some goal that keeps changing is, in my opinion, how to lead an empty life. I’m worried that, even in 2024, we continue to fetishize making money and hustling. So I decided to take it to Khe Hy. 
    Khe, if you don’t know, worked hard – as he puts it, he hustled for 10 years of his life. He worked on Wall Street, becoming the equivalent of a junior partner in a law firm, and earning a 7-figure salary. But he left that job, and he’s built a life he enjoys.   
    But he makes it very clear: sometimes you do need to hustle. Life is full of seasons – and recognizing that seasonality is important. We cover a ton of topics in our short time. 
    Top Takeaways
    There are seasons to life. It’s important to recognize that and adjust for the season you’re in. If you’re working to eventually gain more time, ask yourself if you can cut some costs and gain that time now. Sure, someone could pay you $10,000 for 5 hours of data entry – but do you want to do data entry, or would you rather have those 5 hours free?There’s a difference between revenue and profit. Most people share top line revenue, but what are they really taking home?Show Notes
    Khe HyRevenue Hub's interview with Tiago AraújoRadReadsThe magic of doing $10,000 per hour workAre you a Post-Achievement Professional?

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    • 57 min
    Aligning Your Values to Set the Right Goals with Tanya Alvarez

    Aligning Your Values to Set the Right Goals with Tanya Alvarez

    What do you want your life to look like? Last week I talked about how not being intentional is kind of like driving a car without the GPS. But goal setting without knowing what you want – that’s a bit like driving a car without having a destination in mind. 

    Well, today, Tanya Alvarez is going to help us figure out the destination – you can think of her as your own GPS. And much like that Google Maps car, she’s well-traveled and has a ton of experience to back up her advice – from funding her first startup with credit cards to completing a Half Ironman and traveling to 42 countries, she’s done it all. And now she wants to help you do it too, by sharing her system for prioritizing your goals.
    Top Takeaways
    Take the time to define and rank your personal values. Understand how these values shape your goals and prioritize them to ensure alignment with your desired outcomes.View your goals as hypotheses and break them down into manageable time frames. This approach provides flexibility for adjustments while promoting focused and effective work periods.When faced with multiple business ideas or tasks, evaluate them based on effort, impact, and activity categories. This can help you understand your capacity and prioritize tasks effectively.Show Notes
    Tanya Alvarez
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    • 52 min
    Coaching Tanya on Storytelling

    Coaching Tanya on Storytelling

    For members, Tanya and I discuss the importance of telling a good story, with me walking her through the hero's journey, and some of the best (and worst) examples of storytelling in movies.

Customer Reviews

4.1 out of 5
99 Ratings

99 Ratings

afbpdx ,

Super practical

Thank you for such a practical and human-centered podcast. I take notes!

Bona and Team Capsho ,

Great show!

This podcast delivers an engaging behind-the-scenes look at the creative process and offers a nice blend of real-world case studies and actionable advice. It's like having a friendly chat with those who've been through the building and creating journey, and it leaves you feeling inspired without being preachy or overly technical. Love your work Joe!

From Bona and Team Capsho :)

WorkinManBlues763 ,

Super helpful for entrepreneurs!

Joe finds such a unique mix of guests that share a mix of cool stories and helpful tips. If you’ve got any kind of entrepreneurial aspirations you’ll find this show has plenty to offer.

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