Subscribe to the weekly marketing newsletter at www.thefxck.com. In this episode of the How the Fxck podcast, I chatted to Zvonimir Sabljić, founder of AWW App. Zvonimir and his team built a powerfully engaging customer experience, which they leveraged to rank #1 in Google for some highly competitive keywords.‍ In this episode, you'll learn how they grew to 1.5 million monthly users, what marketing techniques they used, how they built a competitive advantage, and eventually sold to their biggest competitor, Miro. What's in the episode: 00:00: Brief summary and intro to the podcast 01:00: Welcome 1:56: Discussion of SEO success on Google 1:43: How did SEO and Google help with the growth of AWW App 3:32: How customer experience helped with the success of AWW 4:26: Discussion of AWW’s customer experience principles 5:06: How simplicity can be used as a tool for success 5:55: Demonstration of how AWW works 10:23: How customer success and speed of engagement of AWW helped them have a low bounce rate 12:06: How does focusing on the user and prioritising their experience by giving them relative content help with ranking on Google 13:20: How many monthly active users is AWW attracting? 13:44: What are the main things you can rank on one page for? 15:00: How did Miro and AWW join forces? 15:30: At what point in AWW’s journey did they start to convert customers to paid? 17:40: How did AWW attract paid users?