Jeff Haden discusses what we often get wrong about motivation—and what really works.  — YOU’LL LEARN —  1) The one thing that makes any goal feel motivating  2) The subtle shift in phrasing that makes goals more motivating  3) A surprising way to boost your willpower  Subscribe or visit AwesomeAtYourJob.com/ep583 for clickable versions of the links below.  — ABOUT JEFF —  Jeff Haden is Inc.com's most popular columnist and one of LinkedIn's most widely-followed Influencers. His work has also appeared on Time, The Huffington Post, Fast Company, Business Insider, Entrepreneur, Yahoo! Small Business, MSNBC, and CNBC.  • Book: The Motivation Myth: How High Achievers Really Set Themselves Up to Win  • LinkedIn: Jeff Haden  • Magazine: Inc.com  — RESOURCES MENTIONED IN THE SHOW —  • Phenomenon: The Ben Franklin Effect  • Book: So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love by Cal Newport  • Book: The Talent Code: Greatness Isn't Born. It's Grown. Here's How by Daniel Coyle  • Book: Radical Candor: Fully Revised & Updated Edition: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott  • Previous episode: 150: Expressing Radical Candor with Kim Scott  • Personality: Tony Robbins  • Personality: Herb Kelleher  — THANK YOU SPONSORS! —  • Build your team’s learning library–the fast and fun way–with Rise.com/awesome